The Roaring Twenties of Coco Chanel: Monaco Celebrates the Birth of Riviera Style
From 19 June to 5 October 2025, Villa Paloma in Monaco presents The Roaring Twenties of Coco Chanel, an exhibition exploring the creative vision of Gabrielle Chanel during one of the most influential decades in fashion history. Bringing together more than 200 objects—including garments, accessories, artworks and historic photographs—the exhibition highlights the emergence of a new vision of femininity inspired by the French Riviera.
For fashion professionals and creative producers, the exhibition is also a reminder of how deeply the Mediterranean lifestyle has shaped luxury fashion for more than a century.
The French Riviera: The Birthplace of Modern Luxury Style
During the 1920s, the Côte d'Azur became a creative laboratory for artists, writers, architects and fashion designers. Gabrielle Chanel embraced this new way of living, introducing lighter silhouettes, relaxed elegance and clothing designed for movement, travel and seaside life.
The exhibition explores how this revolutionary vision gave birth to what is now recognised worldwide as the Riviera style—an aesthetic that continues to inspire contemporary fashion campaigns and luxury brands.
Fashion, Art and Architecture in Dialogue
The exhibition places Chanel's creations alongside works by artists including Pablo Picasso, Sonia Delaunay, Marie Laurencin, Jean Cocteau and Man Ray, illustrating the close relationship between fashion, modern art and creative experimentation during the Roaring Twenties.
This dialogue between disciplines remains central to today's luxury productions, where architecture, landscape and artistic direction work together to create memorable visual narratives.
Monaco: A Timeless Destination for Luxury Productions
Monaco has long attracted fashion houses, photographers and filmmakers thanks to its exceptional architecture, Mediterranean coastline and refined atmosphere. From historic villas to luxury hotels and panoramic sea views, the Principality offers a remarkable diversity of production-ready locations.
Recce Atelier provides bespoke location scouting in Monaco, helping international brands identify exceptional locations that combine prestige, visual impact and operational efficiency.
The Riviera Style Still Inspires Today's Luxury Campaigns
Nearly one hundred years after Gabrielle Chanel reinvented women's fashion on the French Riviera, the visual codes she helped establish remain remarkably contemporary. Natural light, elegant architecture, coastal landscapes and effortless sophistication continue to define many of today's most successful luxury campaigns.
Professional location scouting ensures these timeless qualities are translated into authentic visual storytelling for fashion editorials, advertising campaigns and commercial productions.
Production Expertise Across the South of France
Successful productions require more than exceptional locations. Logistics, permits, accessibility and local expertise all contribute to creating efficient working conditions for international crews.
Recce Atelier supports productions with comprehensive production services and expert film permit management across Monaco, the French Riviera and Provence.
Our teams also scout premium locations throughout Cannes, Nice, Saint-Tropez, Marseille and the wider Provence region.
Bring Your Next Fashion Production to the French Riviera
Inspired by the enduring legacy of Gabrielle Chanel and the Riviera lifestyle, Recce Atelier helps fashion houses, photographers, agencies and production companies discover exceptional filming locations across Southern France.
Whether you're producing a luxury campaign, editorial shoot, beauty commercial or branded content, our bespoke location scouting services ensure every project begins with the perfect setting.
Discover our approach or contact Recce Atelier to prepare your next production on the French Riviera.
